
LYFT Q4 2025 Earnings
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Good afternoon, everyone. This is Erin Brewer. Welcome to Lyft's fourth quarter and full year 2025 earnings call. As a reminder, this conference call is being recorded.
Before we start, I'd like to take a moment to share an update. Aurelien Knopf has accepted a new role and will be leaving Lyft. On behalf of David and myself, we are incredibly grateful for his contributions and we wish him every success in his next chapter. I'm also pleased to welcome Erin Rome to the call today.
Erin joined us in September 2024 as a senior director on our investor relations team, bringing a wealth of professional experience in investor relations. She's played an instrumental role in shaping our program since she joined, and I'm delighted that she'll be stepping in as Lyft's new head of investor relations. You're all in great hands. Turning it over to you, Erin.
Thanks, Erin. I just want to take a moment to echo the same thoughts. We are so proud of our friend and our colleague, and we'll be rooting for him and his new role. Now let's dive in.
On the call today, we have our CEO, David Risher, and our CFO, Erin Brewer. As a reminder, our full prepared remarks are available on the IR website, and we'll use this time to answer your questions. We'll make forward-looking statements on today's call, including statements relating to our business strategy and performance, partnerships, financial and operating results, trends in our marketplace, and guidance. These statements are subject to risk and uncertainties that could cause our actual results to differ materially from those projected or implied during this call.
These factors and risks are described in our earnings materials and in our recent SEC filings. All of our forward-looking statements that we make today are based on a belief as of today, and we disclaim any obligation to update any forward-looking statements except as required by law.
Additionally, today we're going to discuss customers. For Rideshare North America, there are generally two customers in every car. The driver is Lyft's customer, and the rider is the driver's customer. We care about both.
Our discussion today will also include non-GAAP financial measures, which are not substitute for GAAP results. Reconciliations of our historical GAAP to non-GAAP results can be found in our earnings materials, which are available on our IR website. And with that, I'll pass the call to David.
Thank you, Erin. And thank you, Erin. Aurelian, I'll get back to you later. Q4 delivered accelerated gross bookings growth and record profitability, closing out another incredible year with 51.3 million riders taking 946 million rides.
In fact, in the time it took me to say that sentence, almost 400 rides started on the road or in the bike lane. Wow, that's 30 rides a second. That's a ton. As I reflect on this year, I am extraordinarily proud of what Lyft's team around the world has accomplished.
We launched best-in-class, customer-obsessed products and partnerships. We expanded into Europe and into the world of chauffeuring. And we have positioned ourselves in the center of the trillion-dollar autonomous vehicle revolution. We did all this and more while tracking relentlessly towards our 2027 goals we outlined at our investor day back in 2024.
That's $25 billion in gross bookings, 4% adjusted EBITDA margin, and free cash flow of over $1 billion. Before we jump into our results, because I know many of you are financially minded on this call, here are two life hacks I highly recommend, both involving Lyft. First, yesterday we launched Lyft Teen, a reliable, affordable way for the US's 40 million teens to get what they all want, which is independence, with safety prioritized at every step of the way.
Compare a $20 Lyft ride to the thousands of dollars of annual cost of insurance, gas, and wear and tear in your car, and you'll understand why it's such a great way for your teen to get around. And second, a recent independent study highlighted that riders can save about $177 a year just by checking both rideshare apps before booking. Now more than ever, there are more reasons to check Lyft.
All right, with that, let's get to your questions.
Great, a little housekeeping. If you have joined via the webinar, please use the raised hand icon, which can be found at the bottom of your webinar application. When you're called on, please unmute your line and ask your question. Please keep to one, and we'll pause for a moment to assemble the queue.
Okay. Our first question comes from Eric Sheridan with Goldman Sachs.
Thanks so much for taking the question. Maybe a two-parter if I can, you know, looking backwards first, you know, we'd love to understand the team's appreciation of what worked this year on sort of the product innovation side of the equation that drove elements of volume and user growth across the platform. And then how does that align with some of the strategic priorities you're most excited about that could continue sort of the growth path as we think forward over the next 12 months?
Thanks so much.
Sure. Hey, Eric, it's David. Let me see if I can take that question. It's a nice big picture question.
So, I mean, first, maybe just sort of to underscore the premise there. I mean, gosh, our results are impressive. I guess this is the time to brag for a second. You know, we had gross bookings growth, obviously, you know, 19% year on year, which is pretty extraordinary.
And that accelerated. We have driver hours that are higher than ever. I think it's our 12th consecutive quarter of record driver hours. We had active riders that grew 18% year on year.
Obviously, we had our most profitable quarter ever, printed over a billion dollars in cash. So those are good results. Okay. So where did they come from?
Well, this is not going to surprise you at all. Customer obsession is what drives our profitable growth. And I think I feel more strongly about that than ever. And let me use that as a way to kind of pivot to the next thing.
If you think of our addressable market for a second, think of the 160 billion rides in the U.S. and the same number in Europe, because, of course, now we're a European operator, very important. That's 300 billion rides in our addressable market. Let's say, let's cut that in third, just to be super conservative, called 100 billion, just to make the math super easy. And remember that we do maybe a billion and our competition maybe in total does maybe three or four billion.
So maybe that's 5 billion out of 100 billion. Okay. So that's 5% penetrated, which shows there is an enormous amount of headroom in this market, an enormous amount of headroom in this market. So what does that lead you to do?
What it leads you to do is to focus on your customers, not your competitors. Because if you focus on your competitors, you're just fighting over the 5%, not the 95%. You make sure your TAM is as big as possible. We think our operational excellence has frankly given us the foundation and our financial strength, I guess, to be overseas as well.
So you can kind of see how that's playing out with our acquisition of FreeNow and the growth of that. And so just to focus on that for a second, you'll see more growth there. you'll see more growth there. You'll see a lot of the resources that we put perfecting our US marketplace, then Canada marketplace, you'll see that going to Europe.
So that's certainly a huge, huge growth factor. So then a second area are our partnerships. We know we can't do this alone. Nobody can.
You can't get to a hundred billion, let alone 300 billion alone. That's nuts. So if you look at partnerships, like existing partnerships like DoorDash, that's our most successful partnership ever. We have millions of people who are now kind of cross-linked on the platforms and there's still a huge, huge headroom there.
And then United is even earlier. United is just a couple months old already. I think people have earned over what is 100 million miles. Actually, I just looked at 115 million miles as of a couple of minutes ago on the Lyft platform getting United Mileage Plus miles.
So that, and you look at Build, and you look at Chase, and so on and so forth. I mean, there's a lot of headroom there in partnership. So that's a secondary area. A third area, of course, has to be around margin expansion, right?
So ride share business is not a high margin business inherently. You've got riders and drivers kind of competing for the same dollars. And so we've done a really good job, I think, of sort of moving up market. And TBR, obviously, that acquisition, that's a huge growth in front of us there in terms of margin.
But even our basic kind of on-demand high margin modes have grown 50% year on year. And that's, again, just getting started. We still are fairly under-penetrated there. Okay.
I'll mention two more things. I could mention drivers, but let's move on. Let's talk about Lyft ads for a second. Lyft ads, two years ago when we were doing Investor Day, it was a It was an idea.
It was an early concept. Now, we've done exactly what we said we wanted to do, which is reach $100 million run rate, exit rate from Q4. That's wonderful. If you've been in the Bay Area, you'll see Gemini all over the place on Lyft bikes.
You'll see Adobe also all over the place. You'll see Jurassic Park cars, which is an Xfinity cross-promotion that's also being advertised in the app. So anyway, a lot of ways for brands to kind of connect with their customers, super innovative ways. And the ads business is just going great, and it's got great leadership and a lot of focus there.
And then, of course, I have to talk about AVs. Now, AVs are not going to be material in 2026 from a financial perspective.
But if you look at the long-term growth of rideshare, and again, you remember that 5% penetrated compared to the $300 billion, AVs are going to expand the TAM of rideshare. There's just no doubt about it. We can come back to that in a couple of seconds.
But that, I think, every time we add AVs to the platform, you'll see incremental growth on the top line. And over time, you'll see cost reduction as well. So I'm sorry I'm forgetting something.
But I mean, those are the big things that are really on our mind.
Great. Thank you.
Next on the call will be Doug Anmuth with JP Morgan.
Great. Thanks for taking the questions. Just for 1Q, you talk about your guidance for growth bookings accelerating at the high end, but the margin more in line with 1Q from a year ago. So just hope you could talk a little bit about some of the key investments you're making and what's happening there with margin and 1Q.
And then, David, can you talk more about FlexDrive and the kind of 20% cost efficiencies that you're seeing there? What are some of the drivers and how do you compare that to other fleet operators?
Yeah, Erin, why don't you take the first for sure?
Yeah, sure. Hi, Doug. So, yeah, if I think about the Q1 guide, you've got it in terms of gross bookings growth at the top line, and that's really fueled by the marketplace running extremely well. very healthy, you know, competitive, fast ETAs, etc.
David just mentioned our partnership. We will continue to see strong growth across all of our markets, including low scale markets, and then also high value modes, which are growing at a very rapid rate. And of course, we've got free now in the mix. So those are the things that underpin the top line.
As I think about our profitability for the quarter, you know, I think we're right where we need to be overall. On a year-over-year comparison, if you recall last year in Q1, there was a favorable non-recurring item in the quarter. So absent that, we've got really strong profit growth year-over-year, and I think we're set up well as we look into 2026.
And then let me, on your second, Doug, I think Aaron and I will actually tag team on this one. And I want to zoom out just one click to talk about the cost of AVs versus, let's say, the cost of kind of driver-driven ride share. So first thing to think about, and I'm going to go big picture on this because I know AVs are very much on people's minds.
So let's just start from the total top. You know, we have so much confidence that this is a trillion dollar, you know, trillions maybe dollar opportunity for the ride share market. So why would that be? The first thing is, AVs will expand the TAM.
And this isn't just speculation. This is what we see happening in San Francisco, where you have hundreds of thousands of rides being driven by Waymo.
But you see us growing at a nice clip. And so what that suggests is that those rides are largely incremental, that the pie is growing. And this is not surprising. When you have an interesting new product, like a self-driving car, which is safe and reliable and so on and so forth, that obviously opens up the ride share market to new use cases.
Okay, and then the cost will go down. Why? Well, again, that's probably fairly obvious, but let's sort of lay it out. You would expect, I mean, aside from obviously not paying drivers in the same way, but you would expect insurance costs to go down in particular as the safety profile of babies gets proven out.
There's a lot of data out there right now. Different people maybe have different perspectives, but broadly speaking, I think that most people would agree over time insurance will go down as safety improves. Those are the two big drivers. So we look at those.
And again, this is at the sector level, and then we'll come to FlexDrive in a second. We look at those as providing by 2030, right? So some years out after this technology has proven itself, maybe a 20% cost savings on a per mile basis versus just today. Now, the last thing I'll say before I turn over to Aaron is, Remember, that's a 20% savings.
It's wonderful, but it's on maybe a 5% to 10% base. We are building a hybrid network, a hybrid network. This is so important. You cannot build an AV only.
I can't say you can't build one, but of course you can. But if you build one, what you won't have is millions of drivers on the platform who can pick you up at five in the afternoon during rush hour or nine in the morning or right after a concert. We see a 20 to one swing over the course of a couple of days. from middle of the night to rush hour.
And that's very, very difficult to handle. In fact, frankly, impossible to handle just with AVs. And then, of course, you have people who want help with their luggage and so forth and so on. So a hybrid network, we think, is the dominant network.
Within that, we think AVs are going to be net positive because they expand the market and because they lower costs. Now, you asked about FlexDrive. I'm going to turn it over to Aaron to talk about the economics that that brings to the conversation.
Yeah, sure. So we're kind of setting the stage here as we think multiple years down the road, call it 2030. You know, as David just mentioned, we think the hybrid market will be sort of the most efficient way to deploy. Our goal is to be the best partner there.
And then obviously, when you've got that hybrid network, you've got drivers, you've got autonomous vehicles. There's obvious difference in cost between the two of those, which David just articulated. And so, you know, in say the 2030 world, if you compare those costs per mile, we think, as David mentioned, about 20% difference. Okay, so then you think about FlexDrive, right?
FlexDrive is a fantastic asset for us in this whole ecosystem. And our goal with it is to be the most efficient way to deploy. And we see that driving advantages as we look ahead, as we think about our own long-range plans in a few ways. Number one, just our existing experience with fleet management at scale, and importantly, specific to rideshare.
So understanding high mileage, long lifetime assets, and managing these vehicles very efficiently. is going to provide an advantage. And then we look at how we can optimize that, leveraging our proprietary software for ride share, which actually makes a huge difference when you think about minimizing empty miles or scheduling that maintenance at a time which is optimal where you can still maintain that really efficient utilization of the asset.
And then obviously with this capability, we've got a team of experts, there's no middleman. And so if you think about that 20% cost per mile differential out, say in 2030, we think we can drive improvement on top of that. So that 20% becomes 24%, 25%. Um, and so, uh, that's the way we see it.
That's how we see, um, some of our advantages and, um, why we think we're going to be just the best partner out there.
Okay. Awesome. Next question. We have John Blackledge from TD Cowan.
Oh, great. Uh, thank you. Um, Yeah, could you talk about the 4Q25 rides growth relative to your expectations? And how should we think about rides growth in the context of the 1Q26 gross bookings guide?
And is the heavy promotional activity that you saw in 4Q extending into 1Q26? Thank you.
Awesome. Hey, John, it's David. Aaron and I will tag team on that a little bit too. So I think maybe the big picture I would say is we really...
I can't say this enough. We are a very disciplined operator. And the reason I say this is because when you identify as disciplined, it means you have to decide what you're going to focus on. And we have decided quarter after quarter, and I think you've seen this, that we're going to focus on our top line and our bottom line.
That's how we're going to run this business for our shareholders. So when you do that, then that's great because it gives you real clarity. Okay, so what does that also mean? It means that when you see some kind of promotional gimmickry or whatever it is within a quarter, you sort of look at it and say, well, okay, whatever, it's going to happen.
But meanwhile, what we're really focused on is making sure we can deliver on the top and the bottom in a customer-obsessed way. You don't get tempted by the marginal ride that's maybe not profitable, whatever, the promotional thing, whatever. You do these different things. So that's kind of the way we looked at Q4.
It was a little unexpected, but again, we were resilient with this sort of stuff. We kind of look at it and we say, okay, fine, we deal with that. To answer maybe a question you didn't ask, but I'll answer it anyway about Q4, we didn't see any particular consumer softness, nothing like that. Remember, again, I know you didn't ask the question, but I'll just sort of state the thing anyway.
We're doing... 4 million people every single day are relying on us in one way or another to get where they need to go. Commuters and people going to work and so forth and so on. So we feel real strength there and that's a real blessing.
As long as we can continue to deliver for them, that's incredible. And you can see that reflected in our record, Active Riders, for example, which I think is super important. which then leads me to Q1. And this is where I'll finish.
If you look at Q1, and Aaron, again, can talk a little bit about if we've seen any promotional stuff or whatever, but if you look at Q1, we're super, super well set up. Why? Because we've got more active riders than ever, up 50% from year on year type thing. And then we're operating incredibly well.
And here's the stat that I'll share with you that I'm super proud of that kind of reflects how far we've come. If we look at our Super Bowl performance just from a couple of days ago, We compare it to where we were last year. Super Bowl, of course, is an incredible day. It has crazy peaks and crazy valleys, depending on how the game is going and when it ends and so forth.
Anyway, we delivered about 15% more rides year on year, and we did it better than we did last year, by which I mean we had lower surge pricing by about 20%, which is enormous, an incredible affordability thing. And we pick people up faster. Our ETAs were better. So we provide better service, even as the prices were lower, net of all the surge pricing.
So anyway, all that is to say, when we look at our Q4 performance and then how we're set up for Q1, we feel really good about it. And then, Aaron, if you want to add anything more about the promotional, what we've seen.
Yeah, sure. You know, David, you mentioned a couple of really important things in terms of optimizing our business for the metrics that matter, right? At the end of the day, our goal is to engage and retain as many drivers and riders as possible on the platform. I think we are doing an incredible job of that.
Our active riders growth in the fourth quarter was 18%. That's a record and the highest. We also saw the highest and record retained riders in the quarter, which That's a fantastic leading indicator. It's growing both quarter on quarter and year over year.
And then, of course, really strong gross bookings and margin performance in the quarter. We did see, as David mentioned, that heightened promotional activity was weighted a little bit toward the back half of the quarter. you know, primarily across the lower end.
But effects were temporary. You know, we're not sitting here today. I think we're in a great position. Our position in the market is strong, and so we feel great about that.
You know, thinking about the read through for Q1, we do expect gross bookings to grow faster than rides as we think about, you know, in particular, the dynamics of the first half of the year. We've got really strong growth across our higher value modes. You know, we've got obviously free now incorporated into that overall mix. And so that you can expect as we think about, you know, the first half of the year overall.
Thank you.
Wonderful, next question is Chad Larkin with Oppenheimer.
Hey, thanks. Could you maybe talk about the long-term opportunity for taxis? You're in a couple of cities now. What could that kind of become over maybe the medium term?
And then is it kind of the same financial profile as a regular Lyft ride?
I'll start with the first and then Aaron, you can talk a little bit about the finances. So as you mentioned, yeah, we started to welcome taxes onto the platform, I think in three cities now. We started in St. Louis, then we expanded to LA and then San Francisco.
We like it. And the reason we like it is because it adds supply. And we've got a lot of quality control and some other things that sort of make sure that this is good quality supply that we're not... going the opposite direction from what we want to.
And it's great. And taxis are an important part of some cities in the United States. I'll just say it that way. Of course, taxis are a very big part of many cities in Europe.
And I think one of the things that we've really found as we've brought FreeNow into the conversation, into the company, is their expertise here is going to help us sort of turbocharge our business around the world. And it's really one of the areas of expertise that they have. This is a little bit of a side note, but also because taxes tend to be quite regulated, particularly in Europe, it gives us sort of a nice relationship with regulators and so forth.
So a bunch of different things to like about taxes broadly, if you think globally. But back to the United States, I don't think we've talked publicly about how significant a part of the business is, but I'm glad we're welcoming it on the platform because it certainly gives us, frankly, additional supply in certain key markets.
Yeah, absolutely. You know, it's a strong supply lever. And so we do that purposefully and thoughtfully as we think about the overall health and balance of the marketplace. You know, and then just as I think about free now, you know, really pleased with how that is going.
We've seen good progress in the health of the marketplace since acquisition. You know, our teams have been collaborating on that. improvements in conversion rates, you know, reduction in driver cancellations. Those are the lowest they've been in years.
So excited about that, you know, in 2026. And we talked about having an exit rate of about a billion euros in 2025 and going into 2026. We're right on track. So I'm really pleased with how that's going overall.
Next question will be Nikhil Devnani from Bernstein.
Great. Thank you for taking my question. Maybe a follow up for Aaron on margins. So when I look at the year on year dynamic for 1Q, it looks like a bit of margin expansion, but then the 2027 framework broadly requires more than that.
So could you please elaborate on the factors that get better on the margin expansion beyond Q1? And then somewhat similar theme, but to the broader point of competitive intensity, in markets where AVs are becoming a bigger presence now, like the Bay Area, have you had to evolve the offering at all, be it on pricing, promos, investment efforts? Just how do you philosophically think about running those markets where there's a bit more competition now from the AV side of things?
Thank you.
Thanks, Nikhil. I'll start with the first one and then turn it over to David. So, you know, we last quarter we gave some color commentary on 2026. No change there.
We continue to expect gross bookings to accelerate in North America and globally. We continue to expect adjusted EBITDA margin to expand and that will generate over a billion dollars in cash. in free cash flow. So no changes there, and I feel like we're right on track.
As I think about the targets we set out for 2027, right, we talked about our goals around top-line growth. We said steady margin expansion and, of course, free cash flow. So the components of margin expansion remain the same as we outlined at Investor Day. It ends and begins with the core health of our marketplace and the operational excellence we're able to deliver there.
We've demonstrated extremely strong results there. And you can see that in the efficiency of our incentive metrics, right? The marketplace working better, generating much higher volumes of rides and having to deploy lower levels of incentives are just one financial indicator. And we're certainly exceeding the goals we set out for ourselves there.
In addition, we talked about things like expanding our partnerships. Riders that come through partnerships tend to take a higher mix of higher value rides. That's absolutely what we're seeing in driving. And so that will continue to be helpful as we think about our trajectory going forward.
We've also now spent a good period of time really focused on expanding across our high value modes. And that's everything from just making it easier for livery drivers to get on the platform to really building out our strategy at the luxury end with TBR. And so we're excited. And that will continue to deliver margin expansion.
And then last but not least is really just around our cost discipline, we set out a target to drive operating fixed cost leverage over the horizon. And we nearly doubled our goal in 2025. We're positioned really well and will continue to operate with discipline and drive leverage over fixed costs. So those are the elements we see in 2026.
And as we chart a course toward our LRP.
And then, Nikhil, to the question of kind of operating in markets where we're seeing ABs, it's maybe sort of a nuanced answer. I mean, of course, we look at those markets in a little bit different way, right? So for example, if you look at our pricing strategy, our pricing strategy is to be reliable and competitive. And of course, in those markets, in some cases, we have effectively a new competitor.
And so we have to kind of make sure that our pricing sort of makes sense in that context. I wouldn't say that was a major issue in part because I think ABs are sort of positioned as sort of a premium product. They're not really competing on price. Then you have to look at service levels and make sure that your service levels are super good.
Frankly, that's an area where ride share is advantaged, lift is advantaged. You will get picked up faster typically. You will get dropped off at the right place, not the wrong place, or have to walk a couple of blocks, these different things. You will get your luggage picked up.
You can do scheduled rides. You can do wait and save rides. We have a whole set of tools that the other guys don't, but then we have to make sure to pay attention to do a particularly good job there just to make sure, again, that we're Sort of earning our keep every single day. Same thing with some of the other advantages that come with riding on Lyft.
So let's take San Francisco. In San Francisco, it's a United hub. So you can expect that our United partnership is particularly important in a market like this, where we have a real advantage for people who want to get United mileage plus miles. They really only have one option.
So in a sense, it's nothing dramatically different. It's just, I'd say, looking with a little bit, just a little more closely at some of those markets to make sure something unexpected isn't happening there. Yeah. as i said again looking at san francisco we're actually growing uh around 10 which is pretty good it was actually quite good for a you know major market like that that we've been in for so many years so um i guess that suggests that it's working which is wonderful uh we'll keep our eye on them next question um thank you both sure next question will be from Benjamin Black with deutsche bank great thanks for taking my question so
Can you talk about what you're seeing in California? I'm curious why you now anticipate demand to pick up in the second half of 2026 on the back of the lower insurance rates. Also, it would be good to sort of understand the phasing of the insurance savings path through it at all. And then, David, can you give us your updated thoughts on loyalty?
In the letter, you mentioned that there's room for growth in that space, in the loyalty space. So can you just expand on that a little bit? Thank you.
I bet I'll take the first question on California and then turn it over to David. So, you know, as we talked about quite a bit last quarter, you know, really pleased to see what we view as common sense reform in the state of California that really drives a win-win-win for riders, drivers, and just the broader ecosystem. Those changes went in effect on January 1st. You know, sitting here in the first quarter, we are currently passing through, you know, a good amount of those savings to riders throughout the state of California.
Those vary on a market by market basis. I think we highlighted that, in fact, insurance costs vary quite differently depending on the prior insurance costs, I should say, vary quite differently on a market by market basis in California. So if we think about adoption, right, and these changes going into effect in the first quarter, it tends to be just a marginally, seasonally lower quarter overall. Riders tend to take only a handful of trips in a given quarter, especially in Q1.
So with that kind of backdrop, it takes time for price improvements to be experienced and then recognized by the rider and then incorporated, right? into their behavior, into their ride behavior overall. So really for those, you know, well, before I conclude, what I'd say is the underlying economics are working as expected, right? And so what we see now in the demand impact is we think it'll be more noticeable overall in the back half of the year.
And then then on loyalty. So I'll say a couple of things here. I think the first way I always think about it, we tend to think about loyalty is the best way to create a loyal customer, loyal rider or driver is to do well by them. I mean, that's just the flat out best way.
Everything else is a little bit on top of that. And we've got a lot of great news there on the driver side, which probably wasn't the focus of your question, but I'll just mention it. We now have a 31 point advantage over the other guys in terms of driver preference. So that's wonderful because drivers are quite juicy.
And then on the rider side, Aaron, I think mentioned this briefly earlier, We had a record number of retained riders in Q4. And what that speaks to is when you do well by them, when you give them consistently great service, they will continue to come back. So that's great. That's a great, great baseline.
Okay. So what can you do on top of that for particular segments? Well, you can start to build programming that speaks specifically to people's needs. If you look at business travelers, business travelers, there's a very well understood dynamic that involves, you know, getting typically points.
cash back or something on business travel and then spending them on leisure. That's well understood. And we now have a great program there. It's up activations, as we mentioned, the prepare remarks are up 26% year on year.
And it's a great program. It doesn't cost you anything at all. You just sign up as a business. If anyone here has not signed up as a business traveler through their business.
on Lyft business rewards. You absolutely should be. You get money back and then you spend it on Lyft and it's a wonderful thing. And then on the consumer side, we built a new, I think it's very much in pilot phase called, it's a Lyft cash rewards program that basically says, if you're willing to put a certain amount of money on accounts, 25 bucks, 50 bucks, 100 bucks, you'll get a certain percent, again, cash back.
It doesn't cost you anything and you even get some extra comfort rides and such at a higher level. So, We like what we've seen there. Riders are responding to it. I would put both of these sort of in the category of early programming.
It's an area, I think, loyalty programming where we've been a little bit less focused over the years and now we're increasing the focus. I'm not going to talk so much about the future because that's just laying out a roadmap for others to follow, but I'm excited about the innovation we're going to bring to the space and stay tuned for more.
Very helpful. Thank you very much.
Next question will be Michael Morton from Moffitt Nathanson.
Hey, good evening. Two questions, if I could. Quick one, maybe on AVs. You guys are doubling down on the hybrid commentary.
Last quarter, you talked about that you spent a lot of time with Waymo to get this arrangement to scale. If we look at, I would say, the lack of additional partnerships with their current partners, seems to suggest maybe there's some friction in that existing economic deal. I was wondering, Is it correct to interpret that you really think like this hybrid model that you are doing with Waymo is kind of the future model for these big dominant platforms?
And then a second question I think can be for Aaron. And if we just look at free now in the acquisitions and we kind of do our best to back it out of the trips, I know it's not perfect, and then look at your reported trips, and then take rate coming in a little bit lower than we expected. Maybe we were doing some bad forecasting on our perspective.
It kind of instigates me wondering if I'm missing something that's going on in the U.S. market competitively or from a demand perspective. So anything incremental there would be really great. Thank you.
Yeah, Michael, again, we can tag team on this. The two question thing actually works for us. We'll just each take one. So on the ABs, let me maybe challenge your premise a little bit.
So I, gosh, okay. So here's how I look at our partnership strategy. And then we can talk about the economics and sort of what it looks like going forward. Our partnership strategy is quite deliberate.
You know, we want to pick the absolute, a relatively small number of, because we're not playing a press release, you know, who wins the press release game. This is an operational game. A relatively small number of partners that we can go really deep on and learn with. Some of those learnings will be operational, you know, as we're doing with Mayo Mobility, for example, in Atlanta.
Some of them will be about kind of supply sharing and various other things that were talked about. Obviously, all of the FlexDrive work we're doing in Nashville to support Waymo, and there'll be others. Obviously, we're working with Baidu overseas and so forth. Okay.
So yeah, and that's the strategy. And as we said last time, yes, we like the economics of it, but I think maybe your implication was that we like the economics so much that it's hard to do more of those deals. That's not really the case. I think the deeper case is, if you look at the short term, there just aren't that many suppliers.
I mean, let's be clear. There just aren't that many people who can operate at scale and where the technology is proven to be safe. We've got Waymo, that's great. We've got Baidu, that's great.
And now, of course, there's Zoox is doing some stuff and there's some other things at very small scale, but honestly, that's the sort of bigger issue. Now, if you look forward to 2030, which is sort of when the action, I think, starts to get really interesting. We see a lot of supply coming online. And even when you, again, not precisely to the point of your question, but I think the supply constraint, or let's say supplier constraint, who's got actual driver technology working at scale, that's a very, very small number of players.
And so our focus is on those players and really deepening the relationship there. You'll see us do some other things as well, but the issue isn't so much an economic one, it's just more where things are statement.
And then, Michael, to your other question, I'd probably highlight a couple of things for you. In our supplemental tables, we provided an EBITDA bridge. And in that bridge, it highlights a one-time impact of totaling about $210 million under the category of certain legal tax and regulatory reserve changes. It's important to note that $168 million of that $210 million impacted revenue so without that our revenue would be closer to 1.8 billion dollars and you'd get a revenue margin that's you know pretty close to what we saw in the previous quarter so hopefully that's helpful as you're thinking about revenue margin overall.
And then your second question was sort of around Q4 rides and anything in particular that we're seeing, you know, as I think about free now, I already I mentioned the performance of that business, I would say, you know, exiting the year on track, we feel good about where that stands overall, and very excited about the opportunities ahead. And then, As we think about North America, we've also talked a little bit earlier about, you know, probably what was a little bit different at the end of the quarter was just some heightened promotional activity that we saw.
We made intentional tradeoffs around that. I think we made the right choice in terms of, you know, driving the metrics that matter and then sitting here today, you know, just in. a great position, no lingering impacts. And so I think those were the right trade-offs.
So those are some of the things as you think about, you know, revenue, revenue margin and Q4 rides.
Thank you so much.
Next question comes from Ross Sandler with Barclays.
Great. Can we go back to FlexDrive? Seems like you guys are trying to position that as kind of a killer use case for future AV partnerships. And can you remind us first, I think we had 27 locations last disclosed.
How many cities do we have total? And I guess what level of investment in charging stations or other kind of retrofit is required i think the the nashville waymo facility was a scratch build how many are going to be that versus kind of going back and just retrofitting the 27 for av ev thanks a lot
Yeah, so Ross, let me start and then David, you know, chime in. And so the locations across the U.S. today, Ross, are a little bit lower than you highlighted, but, you know, have been purposely built over time as we think about cities where having that additional lever for supply was going to be meaningful, right? And so investing in the cars and the facilities in those sites is, you know, has been helpful to lift over a number of different years.
That being said, of course, as we think about Nashville or an AV site, the requirements are different. And so that will have to be taken into account. Obviously, in Nashville, that will be a purpose-built facility overall. And what we've chatted about is, look, you know, this is super obviously exciting.
David mentioned, you know, trillion-dollar opportunity. You know, absolutely, we're excited about that. We think we're well-positioned. It will take time.
And so as we think about these early phases of the model overall, and I think we chatted about this a little bit last quarter as well, it is reasonable to assume that where it makes sense, we're gonna invest in these early stages. There's a lot of learnings to be had. There's a lot of opportunity there, but again, we already have investments in facilities and cars. And so I would think about this over the long term as more of a transition than a doubling up, if that's a reasonable way to think about it.
David, do you want to add anything to that?
That's exactly right.
Great. And our next question comes from Justin Post with Bank of America.
Great. Thank you. I'd like to follow up on USAV supply. I just want to see if you're encouraged by what you're seeing out there with technology advancements.
And how do you see the pipeline of suppliers building towards 2030 when you think there'll be much more supply available? Thank you.
Yeah. I mean, because it's a trillion-dollar-type opportunity, a lot of investment capital and R&D and so on and so forth is being drawn into this space, which is part of the reason it gives us so much confidence. You can sort of see, even if you think about a year ago, people weren't really talking so much about NVIDIA, for example, but now people are talking a lot about NVIDIA because they've made their – their intentions know that they want to be sort of an aggressive player here.
So I guess the only thing I would say is, you know, these things will come in waves, right? They're the people who are kind of good at it already. Obviously Waymo has gotten super, super good at it. There's some people who are maybe a step or two behind, but, you know, they're kind of coming on fast.
And then there's going to be, you know, yet another wave of people who are sort of just in the early days right now. And, you know, you could look at everyone from, I mean, I'll name names, but please don't take too much out of this, but you could look at anyone from You know, look at what Rivian is doing, for example, in a house. Again, look at what NVIDIA is doing.
Look at Mobileye. Of course, one of our own technology partners has been at this game for years and years and years, and you would expect those guys have a relationship with them already, and so forth and so on. So I think the smart money, let's say, is that there's going to be a lot of different people trying to get in. Who the winners are, that's the thing that nobody really knows.
That's the thing that nobody really knows. I just know that there'll be multiples.
And that ends our call. And we will turn the call back to CEO David Risher for closing remarks.
Thank you so much, Aaron. And thanks to you all for joining the call today. I do have to do one last shout out to Aurelien, who we're all going to miss dearly. Aurelien, you have been an incredible thought partner and finance leader for Aaron and me, and we wish you all the best.
Bonne chance to you. And looking ahead to all of you on the call, we're super excited for another strong year at Lyft, and we continue to track towards our 27 goals. Look forward to keeping you guys up to date. Thanks so much for all your interest.
Participants
Erin Brewer
Chief Financial Officer
Erin Rome
Head of Investor Relations
David Risher
Chief Executive Officer
